Will the iPhone have it all? by Ana Maria Ciobanu

Apple's iPhone just wants to have it all...It will be a gaming platform, it helps Heart IT deliver medical images, it's an iPod, it's a great digital camera and now wants to conquer Europe and Asia Europe is very different from the USA when it comes to marketing and advertising. What Europe loves isn't so popular in USA and what's successful in USA needs a very strong campaign to get to European's buyer wallet. Apple understands this and rumors say it will introduce new versions of its iPhone. The two models that may come out soon will be a less expensive version of the beloved iPhone and will have the ability to work on 3G networks. It's a very important thing for Apple's baby. Europe and Asia are number one fans of fast broadband networks. Without fast broadband network it's almost impossible to market a cell phone to a European or Asian buyer. What can you criticize the iPhone for other than working on AT&T's slow network? Apple couldn't afford to travel to Europe and loose because a slow network. I am very curious how the iPhone will be received in Europe. I expect Asians to stand in line for it and go crazy about it but when it comes to Europe you can't tell. Apple needs to build the product's awareness here and do some teasing before releasing it to the public because besides journalists and bloggers, average buyers don't have a clue about what the iPhone is. With some good PR moves and an excellent image strategy things could work out perfect for the iPhone and I hope they do because I can't wait for it to get in Europe.

by Ana Maria Ciobanu for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.